D&B Visitor Intelligence, a product of Dun & Bradstreet, is an advanced visitor identification and tracking solution designed to revolutionize B2B marketing and sales efforts. With a mission to help companies identify and engage with their website visitors in a more targeted and informed way, D&B Visitor Intelligence offers a wealth of valuable insights and tools.
At its core, D&B Visitor Intelligence uses advanced tracking technologies to identify and profile anonymous website visitors. This means that even before a visitor submits a form or provides contact information, companies can gain insight into their interests, business relationships and online behavior. This is achieved by allowing the platform to assign IP addresses to business entities, allowing for detailed visitor segmentation.
One of the standout features of D&B Visitor Intelligence is its ability to integrate with Dun & Bradstreet's extensive business database. This integration allows companies to enrich visitor profiles with firmographic data, including company names, sizes, industries and locations. By combining behavioral data with firmographic information, companies can better understand their website visitors and tailor their marketing and sales efforts accordingly.
Additionally, D&B Visitor Intelligence provides real-time alerts and notifications when high-value or strategic accounts visit a website. This feature allows sales and marketing teams to quickly respond to potential leads or opportunities, increasing the likelihood of conversion. It also supports lead scoring and prioritization and ensures resources are allocated effectively to connect with the most promising prospects.
The platform's analytics and reporting capabilities provide businesses with actionable insights into website traffic trends, visitor engagement and campaign performance. These insights can inform marketing strategies, content creation, and website optimization efforts.
D&B Visitor Intelligence is particularly valuable for B2B companies looking to improve their account-based marketing (ABM) and sales strategies. It helps organizations identify and engage with target accounts more effectively, resulting in improved lead generation, nurturing and conversion rates.
In short, Dun & Bradstreet's D&B Visitor Intelligence is a powerful solution that enables B2B companies to identify and engage with website visitors in a more targeted and informed way. By combining advanced visitor tracking, firmographic data enrichment, real-time alerts and analytics, the platform provides companies with the tools they need to improve their marketing and sales efforts, especially in the context of account-based marketing. It simplifies the process of understanding and communicating with website visitors, which ultimately drives business growth and success.