Listings in Account Based Marketing

Account based marketing is a B2B strategy commonly referred to as a "market for one" approach. Account-based marketing groups customers or prospects into accounts, and one-to-one marketing and sales campaigns are designed to engage those accounts. The best accounts to target for this marketing strategy are usually high-value customers with a significant contribution to the revenue stream or prospects with the size and financial strength to become valuable. After these targets are identified, personalized content is created to engage these accounts on their preferred channels. 97% of the marketers using account based marketing say it generates a higher ROI than other marketing initiatives. This is because it streamlines resources to avoid waste while improving customer relationships through personalization. In addition, it improves the collaboration between sales and marketing, enabling greater productivity. Therefore, account-based marketing is a strategy suitable for companies with expensive products, low-value prospects, and the right tools to drive the initiative.