AI & Machine Learning
The concept of AI & Machine Learning has been around for a long time. For many years, much effort has been made to make computer systems intelligent. Artificial Intelligence is nothing more than feeding systems as much data as possible so that profiles of similar can be created. With these “learning” profiles, data can be enriched with other data so that an intelligent whole is created. In fact, this is the way human brains work. That is why the term Artificial Intelligence is used. AI & Machine Learning will determine the future of data to a significant extent. In Customer Data Platforms, AI & ML Learning is applied to build customer profiles and make predictions about similar customer data.