What is Online Personalization?
You know that personalization of the customer journey is the success factor in Ecommerce. B2C, B2B or D2C, your customers want you to know them and serve them. Using the right personalization tools will help you stay relevant. This leads to measurably better business results.
Personal is relevant
You are relevant when you provide your customers with information and products that match their needs and preferences. Personalization therefore starts with collecting, monitoring and applying customer data. Does your current Ecommerce platform provide the required technology for that? Then choose a suitable one CDP solution.
Why use personalization tools?
Figures don't lie. 85% of online consumers says that personalized ads positively influence their online purchasing behavior. 55% says personalization contributes to repeat business, more than 40% think it is worth a positive review. 80% wants to continue to receive personalized content after purchase.
Your competitors are not sleeping!
And beware: more than 60% of the online consumers indicate that they switch to another brand if they do not experience your communication as relevant and personal.
Call your customers by name
What sounds better? 'Dear driver' or 'Dear Max'? And what suits your customers better? 'Dear Anouk' or 'Dear Ms De With'. Know your customers, substantiate your choice with data, and use the tools that strengthen the personal relationship with your customers.
Tools and techniques
The use of customer names in e-mails and Ecommerce magazines, as well as in images and videos, is the most commonly used personalization technique. Your customers appreciate it. But there's more. Tools and techniques to be applied can be further divided into: segmentation, online recommendation and persuasion.