Listings in Behavioral Targeting

Behavioral targeting is a form of personalization that relies on customer activity to deliver products, services, and content that are highly relevant. Rather than just sociodemographics or predictive interests, behavioral targeting focuses on each customer's actions and inactivity. Data sources for this personalization strategy include websites, apps, and marketing campaigns. An example of targeting behavior is considering which pages a customer clicks on or which items they add to their cart. Another example is the use of information about emails that a customer opens or ignores. 1TP236 According to this, segmentation can be done to separate customers with similar behavioral profiles and personalized messages and content can be sent. The appeal of behavioral targeting is the greater relevance it provides to sales and marketing processes. Behavioral targeting allows companies to tailor their campaigns to individual customer journeys. For example, a customer who regularly uses your app to book appointments is at a different stage in their journey than someone who hasn't even downloaded the app yet. Therefore, they should not always receive the same emails just because they live in the same geographic region. Instead, their behavior should drive the content they receive for better engagement and higher conversions.