Geofencing





Geofencing is the creation of a virtual boundary spanning a limited geographic area. Personalization is about delivering relevant experiences to individuals, and location-based content is always highly relevant. By creating a geofence and customizing content for people within the marked geographic area, companies can achieve their goals for personalized marketing campaigns.
Geofencing uses GPS and Bluetooth technology on a mobile device to detect when a person crosses the boundary and enters the geofence. 1TP236 As a result, mobile ads and push notifications with offers can be sent to customers. Building a marketing campaign around this location-based strategy can be very effective, especially when combined with personalization. For example, a restaurant may send a discount offer to a customer who has purchased a particular meal combination in the past. Doing this increases the chances of a sale for two reasons. First, the customer is near the physical location. Second, the offer is personalized because it is for a product that the customer likes. Using geofencing marketing in this way is perfect for improving customer experience and increasing revenue.

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Geofencing is the creation of a virtual boundary spanning a limited geographic area. Personalization is about delivering relevant experiences to individuals, and location-based content is always highly relevant. By creating a geofence and customizing content for people within the marked geographic area, companies can achieve their goals for personalized marketing campaigns. Geofencing uses GPS and Bluetooth technology on a mobile device to detect when a person crosses the boundary and enters the geofence. 1TP236 As a result, mobile ads and push notifications with offers can be sent to customers. Building a marketing campaign around this location-based strategy can be very effective, especially when combined with personalization. For example, a restaurant may send a discount offer to a customer who has purchased a particular meal combination in the past. Doing this increases the chances of a sale for two reasons. First, the customer is near the physical location. Second, the offer is personalized because it is for a product that the customer likes. Using geofencing marketing in this way is perfect for improving customer experience and increasing revenue.

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