Gravity R&D is the provider of the recommendation engines Yusp and Yuspify, which use machine learning to personalize digital customer experiences for SMEs and enterprises.

The Budapest-based company has focused on data science since 2009, using machine learning and big data analytics to create personalized customer experiences for brands in a variety of industries such as retail, marketplaces and e-commerce, telecommunications, news and media, classified ads, dating sites and more. Currently they have two products on the market: Yusp for enterprises and Yuspify for SMEs.

These products allow businesses to deliver relevant content to both familiar and new visitors throughout the usage journey. Personalization makes it easier for end users to discover products and content and to better navigate digital platforms. At the same time, personalization products help Yusp's customers deliver better experiences, drive revenue growth, and improve customer satisfaction.

Its versatile algorithmic portfolio, global cloud partners, and flexible technology stack allow Yusp to cover a wide range of use cases and serve customers in a variety of industries. The client portfolio spans over 20 industries and brands such as Disney + Hotstar, Cora, N11, Magyar Telekom, Group Godó and many more. Gravity's personalization solutions provide more than 35 billion personalized recommendations per month.