The concept has now been developed personalization not surprising for everyone involved in the Ecommerce. 80% van de klanten koopt vaker van websites die gepersonaliseerde ervaringen bieden, en veel Ecommerce winkels hebben daarop gereageerd door verschillende personalisatie tactieken toe te passen. Er is echter altijd een volgend niveau, een extra stap in de reis naar het aanpassen van de consumentenervaring. Tegenwoordig, met de enorme hoeveelheid beschikbare gegevens, is hyperpersonalisatie in Ecommerce nu haalbaar.
WHAT IS HYPER-PERSONALIZATION IN ECOMMERCE?
In short, hyper-personalization is similar to personalization, but deeper, more detailed and more data-driven. Hyper-personalization in Ecommerce is a strategy that leverages analytics, artificial intelligence, automation, and customer data to better serve customers. It's a relatively new concept, but it's quickly gaining ground.
There are two phenomena that can explain the occurrence of this new trend. First, ordinary personalization loses its edge. It is no longer enough to use a customer's name or send them an email on their birthday; after all, every Ecommerce store already does that. Online shoppers have become all too familiar with those tactics. That's why they need more. Second, marketers now have more access to data than ever before. With the right tools, it's easier to gain insights to better understand customers and their preferences. So why not give hyper-personalization in Ecommerce a chance?
Moreover, the benefits of hyper personalization are predictable yet immense. With more individualization of content comes greater customer satisfaction and loyalty. As a result, companies employing hyper-personalization attract higher revenue and ROI.
4 TIPS TO HYPER-PERSONALIZE YOUR ECOMMERCE WEBSITE
Now that we know what hyper-personalization is in Ecommerce and its benefits, let's go through 4 great tips to achieve it on your Ecommerce website.
PROPOSE PERSONALIZED PRODUCTS BASED ON PREVIOUS INTERACTION WITH CUSTOMERS
Personalized product recommendations account for about 31% of Ecommerce revenue and therefore influence the conversion rate. Therefore, it is clear that product recommendations are a crucial aspect of marketing. However, hyperpersonalization in product recommendations for Ecommerce takes advantage of past interactions for more accurate recommendations. Demonstrate knowledge of your customer's needs by suggesting similar or related products based on past orders, cart items, or click history. This way you give customers the feeling that they matter and that they are not just a number in your bookkeeping.
CAPITALIZE ON PERSONALIZED EMAIL MARKETING
There's no better time to take advantage of email marketing than at a time like this. Creating hyper-personalization in e-commerce websites can be made easier by linking email marketing campaigns together. In addition to potentially delivering a ROI of 4200%, email marketing keeps customers engaged and constantly reminded of your website.
That's why you should take advantage of email marketing in your hyper-personalization bid. Usage personalized Emails to remind them of shopping cart orders, notify them of discounts on their favorite products, or show them newly stocked items.
PERSONALIZE PRODUCT PAGES BY LOCATION
Of all the demographics used in personalization efforts, customer location is perhaps the most underused. Still, location-based personalization is potentially a very powerful way to achieve hyper-personalization in Ecommerce. Thanks to cookies, you can now know the location of your consumers, allowing you to better identify with them. For example, you can provide a more personalized experience by showing products and specifications specific to a particular region. Plus, you can create culturally appropriate content for any user, wherever they live. This way you improve the shopping experience of your customers.
USE ARTIFICIAL INTELLIGENCE TOOLS
To enable hyper-personalization Ecommerce To apply, you need to invest in artificial intelligence. Hyperpersonalization involves the collection and processing of gigabytes of data. Therefore, advanced artificial intelligence tools are required to streamline the tasks. AI uses an automated process that allows you to create a unique shopping experience for each customer. AI tools allow you to shape your website content to fit the needs of each customer. This, in turn, increases customer awareness and promotes customer loyalty, which drives sales.
Basically, your goal as a Ecommerce owner is to ensure that users who come to your site have the best shopping experience possible. About 63% of marketers have noted that personalizing their websites increases customer interaction and, in the long run, better conversion rates. Keeping customers happy by applying hyper-personalization in Ecommerce strategies is the new way to go. Make sure to join this new trend as soon as possible.